AweSM Cebu 2026 Brings the Sinulog Spectacle to the Max Across SM Malls

Sinulog season shifts into overdrive as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside City Cebu, and SM J Mall, delivering curated experiences that build in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and devoted Sinulog fans, the multi-mall celebration transforms everyday mall moments into a city-wide Sinulog gala—bigger, bolder, and truly AweSM.

At SM City Cebu, the celebration hits full festival throttle, where shopping, spectacle, and star power collide. Festival-goers can explore Sinulogtopia with Islands Souvenirs from January 3–28 at the Lower Ground, Main Mall, while the immersive GLOW CITY: Sinulog Centerpiece sets the visual mood from January 8–21 at the North Wing Atrium. The energy spikes with the AweSM Glow Dance Competition on January 17, followed by electrifying crowd moments with Coco Martin Live on January 17 at the Lower Ground, Main Mall, and the Kapuso Stars Mall Show on January 18 at the Main Mall—bringing star power straight to the heart of the celebration.

Meanwhile, SM Seaside City Cebu grounds the Sinulog excitement in deeply meaningful and distinctly Cebuano experiences. The Sto. Niño Exhibit at the Cube Wing Atrium becomes the spiritual heart of the season from January 8–28, while local flavors take center stage with Nakakalokal Goes to SM Seaside from January 16–18 at the Mountain Wing Atrium and the much-loved AweSM Lechon Fest from January 12–18 at the Seaview Wing Atrium. Star-studded moments continue as the Sinulog Kapamilya Caravan rolls into the Seaside concert grounds on January 17, while fur parents and their pets get their share of the spotlight at AweSM Petstival on January 24 at the Mountain Wing Atrium.

At SM J Mall, the celebration opens with reflection and artistry. Vested in Devotion: Cebu’s Fashion in Faith runs from January 9–31 at The Atrium, Upper Ground, exploring devotion through design and tradition. This unfolds further with Vested in Devotion: Rhythms of Cebu on January 18, and culminates in Vested in Devotion: Runway Edition on January 31, showcasing the movement, music, and meaning behind Cebu’s faith. Creative communities can dive into hands-on fun with AweSM Mask Painting on January 10 at Kyureto Art Space, Second Level, while shoppers ease into the festivities with the AweSM Cebu Sale 2026 from January 12–18 across participating stores in SM J Mall, SM City Cebu, and SM Seaside.

The Sinulog spectacle reaches its ultimate peak on January 18, as SM City Cebu’s ILLUMINIGHT: Sinulog Drone & Pyro Show lights up the sky fronting the North Wing Expansion at 7:00 PM, followed by SM Seaside City Cebu’s AweSM Skypark Grand Pyro Display at 9:00 PM. Together, they deliver a breathtaking, city-wide finale—maxing out the Sinulog experience and celebrating devotion, creativity, and festivity at its grandest.