All SM Malls Unite for Cebu: Christmas Hope in Action

SM Supermalls, together with SM Foundation and SM Cares, rallied malls nationwide for “All SM Malls Unite for Cebu,” a unified response to communities hit by Typhoon Tino. On November 13, iconic SM landmarks across the country lit up in green—symbolizing solidarity, compassion, and a shared commitment to Cebu’s recovery.

Beyond the lights, SM delivered action: free overnight parking, temporary shelter, and charging stations in Cebu malls; 8,000 Kalinga Packs distributed through Operation Tulong Express; cash donation booths in all 89 SM malls; and the deployment of the SM Mobile Clinic to provide medical care in hard-hit areas.

SM also honored Cebu’s frontline heroes during the Christmas Tree lighting at SM City Cebu, turning over 200 Bundles of Hope to first responders who stood strong during the earthquake and typhoon.

Together, these efforts underscore SM’s enduring promise—turning empathy into action, and standing with Cebu as it rebuilds stronger, this Christmas and beyond.