As Cebu’s market leader in home fiber—serving nearly half of the city’s households—PLDT Home joins the celebration of Sinulog Festival 2026 by keeping Cebuanos connected and bringing people closer through shared festival moments.
Deeply rooted in faith, culture, and community, Sinulog is among the country’s most anticipated celebrations. Each year, millions of devotees, visitors, and balikbayans converge in Cebu City to honor the Sto. Niño through vibrant street dances, solemn religious rites, and cultural expressions that define Cebuano identity.
“As the market leader in Cebu’s home fiber market, we believe that celebrating Sinulog means being present in moments that truly matter to Cebuanos,” said John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business. “Sinulog is about faith, togetherness, and shared experiences—and reliable connectivity plays a vital role in bringing people closer, whether they are here in Cebu or watching from anywhere in the world.”
Sinulog Festival Roadshow
Kicking off its Sinulog 2026 celebrations, PLDT Home launches the Sinulog Festival Roadshow on January 16, headlined by PLDT Home ambassador, actor, and television personality Dominic Roque.
The roadshow brings PLDT Home closer to the community with a series of stops across key locations in Cebu City, including PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle, engaging festival-goers ahead of the grand celebrations.
Keeping Festival-Goers Connected
From January 17 to 18, PLDT Home rolls out on-ground initiatives designed to provide comfort, care, and connectivity amid the festivities. At the center of this is the Fiber Fast Zone—an exclusive space where festival-goers can enjoy free high-speed WiFi, charging stations, and a hydration area, offering a refreshing pause amid the energy of Sinulog.
On January 18, the Fiber Fast Zone will also feature face painting activities and a mini concert by local performers, highlighting PLDT Home’s continued support for Cebuano talent and culture.
Supporting Community and Celebration
Beyond on-ground activations, PLDT Home extends its support to Sinulog-related community programs and festival activities through fiber connectivity and strategic sponsorships.
To make fast and reliable internet more accessible, PLDT Home is offering a Sinulog Festival Sale, featuring Fiber Unli All Plan 1399 with free installation and a free speed boost, enabling more Cebuano households to upgrade their digital experience.
Complementing this is the newly launched BFF (Broadband Free Forever) Promo, running from January 15 to April 15. New subscribers of any Home Fiber plan—including Fiber Unli All Plan 1399—get a chance to win Free Broadband for Life, a first in the telco industry. Each opt-in earns a raffle entry, with winners to be drawn via an electronic raffle on April 23, under DTI supervision.
Connecting Cebu to the World
As Sinulog continues to draw visitors from across the country and around the globe, PLDT Home plays a quiet yet essential role—ensuring that festival moments are captured, shared, and experienced in real time.
“Sinulog is not just Cebu’s celebration—it’s something the world looks forward to,” Palanca added. “Through reliable fiber connectivity, PLDT Home helps ensure that every prayer, performance, and celebration can be shared beyond the streets of Cebu.”
Through its continued support of Sinulog Festival 2026, PLDT Home reinforces its leadership in Cebu—not only as a connectivity provider, but as a brand that celebrates culture, community, and the moments that bring people together.
Festival-goers are invited to visit the PLDT Home Fiber Fast Zone during Sinulog 2026 to experience reliable fiber connectivity firsthand and apply for Fiber Unli All Plan 1399, available with exclusive festival offers.
